Ava CRM

Features

Everything Ava CRM does for reps, managers and administrators, in one list. Want to see it working? Take the product tour or start a free trial.

Full feature list

Everything a pharma field team needs

  • Call logging with GPS check-inRecord a visit in seconds; in-person calls capture where the check-in happened.
  • Accounts with tiersDoctors, pharmacies and hospitals grouped by tier. ST, T1, T2 and T3 by default.
  • KOL, potential and segment profilingProfile each account so effort goes where it matters.
  • Cycle plans with manager approvalPlans built from tiers, submitted by reps and approved by managers.
  • ScheduleAgenda, week and month views of planned and submitted calls.
  • Today's routeThe day's visits in one list, ready to work through.
  • Tasks with phone remindersFollow-ups that remind the rep on their phone.
  • Leave approvalReps request leave; managers approve it in the app.
  • Sample stockTrack samples received and given out.
  • Doctor signatures for samplesCapture a signature when samples are handed over.
  • Coached visitsManagers record joint visits and coaching notes.
  • Weekly coaching summaryA weekly view of coaching for each manager's team.
  • Product presentations in callsShow slides during the visit and see time spent per slide.
  • Call objectivesSet what each visit should achieve before it starts.
  • WhatsApp brochure sharingSend approved product material straight from the app.
  • Visit next suggestionsSuggestions for who to visit next.
  • Events and CMEsPlan and record events and continuing medical education.
  • Duplicate checks and data change approvalKeep one clean record per account.
  • Reports and CSV exportExport calls, plans and KPIs whenever you need them.
  • Calendar syncSee planned visits alongside the rest of the day.
  • Dark modeEasier on the eyes in the evening and in dim rooms.
  • Demo companyTry every screen with sample data before going live.

Ava AI

An assistant that saves reps time, not one that decides for them

Ava AI helps with the writing and planning around each visit. Nothing it suggests is saved until the user reviews and accepts it.

Voice notes

Speak a call note or the visits you want to plan instead of typing.

Call note tidy-up

Turn a rushed note into a clear, structured call record.

Plan suggestions

A suggested cycle plan built from account tiers, ready to adjust.

Pre-call briefs

A short summary of past calls and talking points before the next visit.

Ask Ava

Questions about your own accounts, such as "Who should I see this week?"

Ava AI only uses CRM details the user is already allowed to see. The app asks each user for permission before it first sends anything to AI, and administrators can turn the AI features off for the whole company. See the privacy policy for details.

Getting started

Live in three steps

  1. Start your free trial Your administrator taps Start free trial, adds your company name and logo, and links your Google Drive or OneDrive. The 30-day trial starts straight away.
  2. Add your team Import users and accounts from CSV, and your reps sign in on their phones.
  3. Subscribe when you are ready Pay online by card, transfer or USSD in the web app, per user per month. Everything recorded during the trial carries on.
Chat on WhatsApp