A new insight every week on the pharma industry, health tech and healthcare marketing, for the professionals and companies who make healthcare work in Nigeria.
Health tech
How pharmacies, hospitals and pharma field teams can use NAFDAC's upgraded Med Safety app to report side effects and suspect medicines, and build it into everyday practice.
Pharma industry
What Nigeria's two-year import duty and VAT waiver on pharmaceutical raw materials covers, who qualifies, and what it means for hospital, pharmacy and distributor buyers.
Pharma marketing
What to post, how often, what the advertising rules mean for medicines, and how to tell whether LinkedIn is actually bringing in partners and buyers.
Field force planning
Tier doctors and pharmacies on potential, set visit frequencies, and check the plan fits the real working days before the cycle starts.
Field effectiveness
One clear objective per visit, a focused conversation, and follow-up that actually happens, plus what pharmacy and hospital buyers value.
Data protection
A plain-language overview of the NDPA for the doctor, pharmacy and call data your sales team keeps, with practical steps and questions for providers.