Choose Ava CRM if
- You have a field team of 5 to a few hundred people
- You want reps live within days, not months
- You want to pay in naira, per user
- You want the data in your own drive
Ava CRM compared
Most pharma sales teams in Nigeria run on spreadsheets and WhatsApp, and a few use global enterprise CRMs. Here is how Ava CRM fits between them.
| Feature | Ava CRM | Spreadsheets and WhatsApp | Global enterprise pharma CRMs |
|---|---|---|---|
| Price | From ₦8,500 per user per month, in naira. Pay monthly or yearly by card, transfer or USSD. | The tools are free or already paid for, but managers spend hours collecting and checking reports. | Usually quoted on request, often in US dollars and on annual contracts. |
| Getting started | Start a 30-day free trial straight away and import accounts and users from CSV. | Nothing to set up, but every rep and manager keeps their own format. | Usually an implementation project with a partner before reps start. |
| Built for pharma field teams | Tiers, cycle plans, samples, CMEs, coaching and KOL profiling | General-purpose tools | Yes, typically very broad |
| Call logging with GPS check-in | Calls marked Verified at the account | Photos or location pins sent by hand | Usually available |
| Cycle plans and approval | Plans from tiers, approved or sent back by the manager | Plans in spreadsheets, approved by email or chat | Usually available |
| Works without signal | Phone keeps a copy; changes sync later | Partly: messages wait to send, spreadsheets go out of date | Usually available in the mobile app |
| Where your data is kept | In your company’s own Google Drive or OneDrive, with readable spreadsheet copies | Spread across personal phones, chats and files | In the vendor’s cloud |
| Reports for managers | Team view, coverage by tier, reports and CSV export | Built by hand each week or month | Extensive, often with extra analytics products |
| AI assistance | Ava AI: voice notes, tidy call notes, plan suggestions, pre-call briefs. Can be turned off. | None | Varies by product and plan |
| Support | From our team in Lagos by WhatsApp and email, including setup and data import | None | Through the vendor or its partners |
The last column describes large international pharma CRM platforms in general, from publicly available information in October 2026. Features and prices differ by vendor and contract, so check with each vendor.
Which is right for you?
A quick guide
Stay with spreadsheets if
- You have one or two reps
- You do not need visit verification, plans or coaching records
Consider a global platform if
- You need one system across many countries
- You have a budget and a team for a long implementation